a-connect brand identity
Zurich / Branding
The a-connect logo has been created to give the idea of connectivity. The logo uses the negative space of the letter ‘c’ to create the letter ‘a’ portraying a strong connection between the two letter. the logo works very well on its own without typography and still convey the message of connection using the letter a, c and the dot. It performs strongly with one colour which makes it stronger and recognizable even when they are scaled down.