London / Branding
The concept for the Kevin Spacey logo combines both the letter S and K to create the completed logo and integrating the black & white stripe elements of the movie clapboard into the oblique strokes of the letter K.
1. Sharp edges to hide and include the letter S in the shape of the K
2. The letter S in 'hidden' to guide the user to read the letter K at first sight.
3. The letter S is created using the 'steam' of the letter K
4. The black and white stripe elements of the movie clapboard are integrated into the oblique strokes of the letter K.