Branding +DIGITAL+PRINT

Modena Automotive

branding, digital

Sector

Luxury

Deliverables

Logo, branding book, website

Location

London

Year

2018

Modena Automotive

branding, digital

Modena automotive are specialist in the sale of luxury, performance and classic cars. I was contacted to develop a luxury brand to reflect the company’s mission and values. The logo concept is based on designing an icon that merges together the letters M and A with the car’s steering wheel. The luxury look and feel is created by adding sleek photography and typefaces to a color palette with black and gold with main colours.