Blue Nine

branding, digital




Logo, branding book, website





Blue Nine

branding, digital

Blue Nine management and staff have many years of experience in providing security solutions. Giorgio Criscione Studio has been commissioned for the new look of its own brand through a complete restyling including a full rebranding project, website and several marketing collaterals.
The “Rotating“ concept of the new logo is based on the idea of designing an icon using the rotation of the composition of a lower case letter b and the number 9. With such rotation we want to suggest the multiple services offered by the company. Nine is written in letters to make it more memorable and to match the number of letters of the work ‘Blue” creating this way a tidy image. The sharpness of the typeface used resembles the one used for the lines of the icon. In addition to the Branding I have curated the imagery direction and the website design.