Logo, branding book, website
UK China Chemical is a global company headquartered in Edinburgh, United Kingdom, with offices in London and Anhui, China. Since its incorporation, UKC Chem has emerged as an international trading partner providing integrated chemical procurement and supply chain management services to its customers. The concept of the logo is based on the idea of designing an icon that reminds the viewer of the periodic table, the list of all the chemical elements. The letters U and K are joined to put emphasis on the connection between UK and China. The square is the geometric shape of the frame of the chemical elements in the periodic table. In addition to the Branding I have curated the imagery direction, and the website design.