Branding +DIGITAL+PRINT

Appin

branding

Sector

Sport

Deliverables

Logo, Branding book

Location

Edinburgh

Year

2022

Appin

branding

Appin Sports provides custom sportswear, merchandise, wholesale sportswear and accessories for running, football, cycling and sports events. I was asked to rebrand the company. The company’s new logo is based on the idea of designing a logo by using a triangular shape which is related to a geometrical “A” shape. Also in geometry, a triangle is the most important shape, containing 3 sides, 3 angles, and 3 vertices. 3 as the main areas of Appin sports: football, running and cycling.